Description
Poster made for the celebration of the 50th anniversary of the Italian motorcycle brand Vespa.
The presentation of the first 15 Vespa bikes took place in April 1946 at the Golf Club of Rome. At the end of the Second World War, Enrico Piaggio had the vision of a comfortable, cheap and easy to use means of transport, and he turned to the aeronautical engineer Corradino D'Ascanio. The engineer, who liked airplanes more than motorcycles, designed a revolutionary-looking vehicle for his time: he put the engine on the rear wheel and devised the front arm thinking about the landing gear of an airplane. Legend has it that, when Piaggio saw her, she exclaimed: «Bello, my sembra a vespa» (Pretty, it reminds me of a wasp, in Italian), alluding to the shape of the vehicle: thicker backside connected to the front by a thin waist, and handlebars like the antennae.
The firm turned to Javier Mariscal, a lover of the scooters since his youth, to make the poster of the celebration of the fiftieth anniversary. The designer integrated his alter-ego characters, Fermín and Piker, Los Garriris, into an iconic reference to culture and the enjoyment of Mediterranean living.
Information
Dimensions: 50x70cm
Technique: Digital printing on HP Matte litho-realistic, 269gr
Year: 1996
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